Indonesian ride-hailing unicorn GoJek looks set to continue its aggressive expansion in Thailand. On 15 December 2018, GoJek officially launch their beta version of its taxi and delivery services in Thailand’s capital Bangkok. Initially, the beta testing phase was launched only in 4 districts in Bangkok – Chatuchak, Lad Phrao, Wang Thong Long, Bang Rak and Sathorn but now it has expanded to 10 more districts, covering Klong Toei, Yannawa, Bang Kapi, Ratchathewi, Pathum Wan, Phaya Thai, Bueang Kum, Bang Kho Laem and Rat Burana. The testing garnered positive feedback from both drivers and riders which push for a more rapid expansion in Bangkok to serve the growing demand in the world’s most popular city for tourists.
Rebranded under the name “GET”, the ride-hailing unicorn operate exclusively using licensed “win” drivers, or motorcycle drivers who have an official license for driving passengers on two-wheeled vehicles.
“We believe that two-wheeled rides are key to easing Bangkok traffic and helping to move people around more quickly and efficiently. We are soft launching with GET WIN and GET DELIVERY first, before introducing a broader range of services in future. We are confident of offering the best experience to make city life more seamless,”said GET co-founder and CEO Pinya Nittayakasetwat.
“We’re deeply thankful to our drivers for putting their trust in us and joining our mission to make city life more convenient for all. GET is the first app with world-class technology that uses only licensed ‘win’ drivers for passenger transport. We recognize that it is hard for ‘win’ drivers to obtain their license and we are committed to helping them join the digital economy and improving their quality of life.
“We believe that consumers will use ‘win’ driver services with more confidence as a result of the training and onboarding provided by GET.”
Nadiem Makarim, GO-JEK CEO and founder, said: “Our expansion is really taking off and more and more people are feeling the benefit of GO-JEK’s way of operating. We’ve launched ride-hailing and food delivery in Vietnam, our Singapore beta testing is already bringing massive benefits to thousands of people there, and now we are ramping up our presence on the streets of Bangkok.
“This is another great milestone for our company and we can’t wait for GET to become an established presence for the people of Thailand.
He added: “Thailand has great potential for growth, but is also unique. The GET team has worked hard to localize and optimize their app for the Thai market. I’m confident that the team can deliver a service that Thai consumers will use and love. GET is bringing choice back to the market, which will greatly benefit Thai consumers.”
Earlier this month, Go-Jek also extended its ride-hailing services to the whole of Singapore and has even partnered with Singapore’s biggest bank DBS to work together on payment services. As at the end of December 2018, Go-Jek’s beta app in the city-state had been downloaded over 50 million times. But unlike its expansion into other Southeast Asian markets, Go-Jek has entered Singapore using its own entity and brand, without the use of a local affiliate.
On its home ground, as of October 2018, Go-Jek said its mobile app has been downloaded more than 108 million times by Indonesian users and it has partnered with over 1 million drivers, more than 300,000 food merchants and around 30,000 service providers throughout the Indonesian market, while facilitating over 100 million transactions per month. Last year, it announced that it would invest $500 million into overseas expansion into Vietnam, Singapore, Thailand and the Philippines. Go-Jek is reportedly finalizing a $2-billion funding round to boost its international expansion plans. Its arch-rival Grab has raised over $3 billion of an ongoing $5-billion Series H round from investors including Tokyo Century, Yamaha, Hyundai and Microsoft.
GO-JEK Group is Indonesia’s leading on-demand multi-service platform technology group. Last year, the company announced that it would invest US$500 million (about Bt16 billion) into expanding operations into Vietnam, Singapore, Thailand and the Philippines.